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1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
Winter-Ready Special
Get your vehicle winter-ready with these exclusive perks when **Any service is performed** ** FREE Winter Digital Vehicle Inspections* - Includes detailed pictures to keep you informed about your car's health. FREE Brake Inspection * - Ensure your brakes are in top condition for winter driving. ... [read more] ** Free Labor on Wiper Blade Installation** With the purchase of new wiper blades, we will install them at no extra cost! Stay safe and prepared this winter. Schedule your service today and take advantage of these limited- time offers. ... [hide]

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Been using Rochas for years. Absolute rock stars. Good people working hard, doing right by the customer. They always give back to the community with donations. They do great work. And are honest salt of the earth folks. Strongly recommend them!
5 star review from Tom Chapman
5
Awesome customer service! Great turn around time. No hassle. Great work!
5 star review from Cody Box
5
I appreciate building relationships with community merchants that provide trust with results. Rocha's do just that!
5 star review from Roxanne Hartz
5
Appreciate the search for the starting problem with my car. It runs like a champ now.
5 star review from Linda Philippi
5
Service was great. They were straight forward about my repairs, and did a thorough job.
5 star review from Anthony Hawkins
5
5 star review from Jessica Carenco
5
See below
5 star review from John Broadstock
5
excellent service
5 star review from larry lanferman
5
Rochas is a very professional and kind place. They understood my concerns and helped me right away. I will definitely use this company again
5 star review from Lilly Winter
5
They were all extremely friendly, quick, and stuck to their time frame. This is my second time coming to them and I will do so again in the future. Thank you, guys!
5 star review from Cassi Chastain
5
Rocha's has given me great service since Lithia has no longer performed the service in our area. I have received multiple oil changes. Every time they are professional and kind. I wish there wasn't so much to fix, but the last couple of times there has been a lot. I appreciate the pictures they include with the report as well as the fact that they are willing to text with me when I can't answer a call. I work many hours and struggle to answer calls and drop off and pick up my vehicle during normal business hours. I can drop it off with the key drop and then only adjust my schedule to pick it up during normal business hours.
5 star review from Kristen M Rees
5
The people working were polite and friendly, worked efficiently and stuck to their time. This was mt second experience with them and I'll bring any other car I get to them too. Thank you!
5 star review from Anonymous
5
I was completely satisfied with the Rocha's Automotive. A thorough inspection of the vehicle was performed. I was notified of the inspection findings prior to any work being done with the total cost and an estimate for time of completion. I received a call informing me my vehicle was ready at exactly the time it was promised. All work was performed completely and professionally to my satisfaction. I highly recommend Rocha's Automotive to keep your vehicle in tip top running condition.
5 star review from Alvin Dunnegan
5
Great place to take your car for any needs you might have honest and reliable.
5 star review from Carolyn Duncombe
5
Great service. Thank you
5 star review from D. Gibby
5
Great service from making the appointment to service of the vehicle
5 star review from Bill Becker
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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