Fortuna Auto Repair - Rocha's Automotive Inc.

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

What Our Clients Say about us

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only shop I trust with my truck

5 star review from John Morrison

Customers are always informed of repairs and costs in detail before proceeding, along with pictures if applicable. Repairs are done in a timely manner & employees are very nice & helpful.

5 star review from Patrice Siegfried

I had wonderful service at Rocha's. They greeted me with a smile and by name when I entered the door. They explained what steps they would take to assess my vehicle's issues. I waited in the waiting room for word on the assessment. Then they explained what needed to be done. Since it would take a while, I was driven home. When it was done, I was contacted and picked up. When I paid my bill, Tony went over everything with me. I couldn't be happier. In the past, I have had repairs done at the dealership. I had called them and was advised it would take two trips to Eureka (one for assessment and one for the work). Rocha's completed everything in the same day...even took my vehicle to Hummel's for needed alignment. This is an awesome place with the friendly and caring atmosphere of personal service we enjoy in our small community. Thank you for getting me safely back on the road.

5 star review from Alayne M Hunt

Great service

5 star review from Bill Becker

Excellent service and very prompt.

5 star review from Nader Eshghipour

We have used Rocha’s Auto for close to 20 years. I have never been disappointed with their work. Always kept informed of how things are going. If something comes up unexpectedly they always check to see how I want to deal with it. Best of all they are very friendly.

5 star review from Stan Johnson

Everyone I talked to was very polite and thoughtful. The prices are reasonable and the mechanic does quality work ! Very helpful and the only place in Humboldt I trust working on my car.

5 star review from Reania Norman

5 star review from Nina Rodriguez

We are always very pleased and satisfied with the service we receive at Rocha's. They are extremely qualified and efficient and their service is done quickly.

5 star review from Ronald Victorine

Smog efficient

5 star review from Colleen Collings

Friendly, top-notch service

5 star review from Carol Wingo

Although I couldn’t get my repairs done due to the cost being more then the value of my vehicle Rocha’s went above and beyond to discuss in detail the issues wrong and to help me make the right decision on what to do with the vehicle. I would definitely recommend Ken and his team for any future repairs

5 star review from James

Honest and knowledgeable staff that are friendly and helpful.

5 star review from Christina Cruz

Excellent experience with Rocha’s Automotive as the ran diagnostics on my failed AC system. Will use them again.

5 star review from Jason Butcher

Rocha's has extremely helpful front office help and very knowledgable service people. It's always a pleasure dealing with them.

5 star review from Dale Alexander

5 star review from Mike Flanagan