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1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
Professional and quality service every time.
5 star review from Greg Jurrens
5
Service is as expected. Quick courteous and thorough. Pricing is much better than the shop I was using in my last town ( McKinleyville) . They have earned a new customer.
5 star review from BARRY McIntyre
5
Thank you once again for the prompt and excellent service you provided. I can always depend on Rochas Automotive for great customer service. What a great team!
5 star review from Bonnie Kennon
5
Took my vehicle for an AC issue and they ordered the part and replaced it within two days. Superb prompt service with exemplary customer service and professionalism. Best shop in town.
5 star review from Carlos Diaz
5
Excellent experience! Had my 20 year old Camry give me some trouble after a battery change. They got me taken care of quickly and solved the problem with no hard sales pushes or anything. Just solved my problem and sent me on my way with minimal fuss. Very appreciated and would happily use again!
5 star review from John Matias
5
5 star review from Carlos Diaz
5
Great service!
5 star review from Anonymous
5
Was able to get my vehicle smogged same day they called me to schedule the service
5 star review from Matt Davis
5
Very honest and professional, they got the job done in a timely manner.
5 star review from jeffrey brown
5
This is Angie Luzzi, l work for Tom, my truck is running perfect 👌 I know you need to do more work on it, but l have to say, every truck I've had you work on is ALWAYS excellent! I drive away and never had a second thought about something going wrong, your staff is a 10! Thank you guys for making me feel safe when I hit the highway!
5 star review from Angila Luzzi
5
Took a very negative experience and made things right. Honest helpful informative and amazingly quick. A very pleasant experience Thank you
5 star review from Bill Welton
5
John explained an option to have BG 10k oil service prior to service and I agreed to add this service. John provided a estimate of the duration of the service and was within 5 minutes of that estimate. Cabin filter was available in stock which I appreciated and the air filter was checked and did not need to be replaced, these were two things that I requested John to have checked when I arrived.
5 star review from Robert Kapus
5
Great service. They diagnosed the problem and repaired my vehicle without any delay. I was very satisfied with the personal attention to my time constraints and need for timely repair. They shuttled me home and back to the shop so I could take care of other responsibilities. Thank you!
5 star review from Susan Rigge
5
Im very happy with the work done in my car
5 star review from Kelly Luster
5
Great customer service
5 star review from Melanie Sousa
5
5 star review from malia stout
5

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty


We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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