1550 Alamar Way , Fortuna, CA 95540
Mon - Fri: 8:00 AM - 5:00 PM
Text 'Rocha' to (844) 989-2528 and be the first to hear about promotions and shop information!
Your Dealership Alternative
Family owned and operated
since 2005
5th Oil Change is FREE
At Rocha's Automotive, come in for 4 oil changes and get the fifth one free! Call for details

We love our Customers and as a thank you for your loyalty Your 5th Oil Service with Courtesy Vehicle Health Check is always FREE!

Why Come to Rocha's Automotive Inc.

Why come to Rocha’s?

Experience: Rocha’s is a family owned and operated business, Servicing Fortuna and the surrounding community for 15 years.

Customer Benefits: Rocha’s Automotive takes great personal pride in delivering a higher level of customer service. Rocha’s performs a 26 point Courtesy Digital Health check. We can email or text the inspection to you, with pictures, that you can check over from the convenience of home or work. Or you are welcome to wait in our waiting room with free Wifi and coffee from our coffee bar. Rocha’s has Free Shuttle Service in the local area. With an Early Bird/ Night Drop box and Same Day Service we have you covered.

Rocha’s Automotive can perform all of your factory scheduled maintenance ensuring your Factory Warranty remains intact. To top that we offer a 36 months/36,000 mile nationwide warranty on work performed by Rocha’s Automotive. That’s double the industry standard warranty. You can avoid the Dealership!

Trust: Honesty and integrity you would expect- With a 99% Customer Satisfaction rating and a ton of 5 star Reviews. We walk the walk. Our Customers are important to us. Ken and Angie Rocha live and shop in Fortuna among our customers. We support local youth and community Events. At Rocha’s Automotive your money stays local.

We are a true Dealership Alternative- There is no need to go anywhere else for your Automotive needs!!

Rocha's Automotive Crew | Rocha's Automotive Inc.Ken Rocha and Angela Rocha | Rocha's Automotive Inc.Rocha's Automotive Dog | Rocha's Automotive Inc.

free courtesy shuttle in the surrounding Fortuna area

clean waiting area with free refreshments, Wi-fi, children's toys, and cable.

Happy customers

What Our Clients Say about us

Read all reviewsLeave a review
5 star review from Jonathan Witzke
Again, can't say enough about Rocha's. Had an unexpected problem, and they went above and beyond to get my truck repaired. Although busy, there was no hesitation to see that I had it back the next day. This place is professional, courteous and do great work!!! Thanks to everyone!!
5 star review from Mr. Bob
5 star review from Jeanette Rolff
Great service always get all the details of work being done I highly recommend them.
5 star review from Joe McManus
Repairs completed on time and within the estimated costs. Great work!
5 star review from Ronald Garton
5 star review from matt johnson
Great service fast & friendly.
5 star review from Justin
5 star review from Brian Inman
The team at roaches automotive is simply outstanding! They've helped me with several vehicles when the issues exceeded my skills. I highly recommend them. Very friendly, professional and they care about you well after their work is done.
5 star review from Martin Abshire
5 star review from Wes Edwards
The team at Rochas know that I travel alone pulling a trailer they are thorough, professional and I feel I can travel safely after their inspections and work. Trust is so important!
5 star review from Tom Gage
5 star review from Judith Frost
5 star review from Charles Ramirez
Hands down, the finest, personal, Auto service going back to the 1940s. Excellent and efficient, most accommodating regarding time and heads up. Where is my 1947 Ford with chopped top? First model off the amblly line after the War. Rocha's might be the first to make it run.
5 star review from Tom Gage
I can not thank Kenny, Angie, Mel, Tony and the team enough! Rocha’s Automotive goes above and beyond for me every time. I will never take my vehicles anywhere else.
5 star review from Heather Aultman
Friendly staff & Clean facility Always accommodating Reasonable rates Estimate and repair time have always been right on Target Honest and informative They service all of are vehicles & other family members vehicles. When asked- first and only place I recommend-
5 star review from Anonymous

Warranty badge | Rocha's Automotive Inc.

3 Year / 36,000 MilePeace of mind warranty

We can offer you this great warranty because we use quality parts and employ ASE and Factory Trained Mechanics.

Financing Options

Rocha’s Automotive offers the Synchrony Car Care™ credit card with 6 months of no interest financing on all purchases over $299!

More information

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1550 Alamar Way, Fortuna, CA 95540

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